Released on: May 7, 2008, 8:40 pm

Press Release Author: Richard Kuhns

Industry: Healthcare

Press Release Summary: Before you go on another diet conquer emotional eating. For
decades Americans, in their obsession to lose weight, have ignored emotional eating.
They go on diets and use techniques such as calorie counting in hopes of losing
weight. "Eating emotional feelings is the largest contributing cause to being
overweight. The true way to success is to conquer emotional eating, says Richard
Kuhns, author of The Scale Conspiracy E-book.

Press Release Body:

For Immediate Release

Middletown, NJ May 9, 2008--Before you go on another diet conquer emotional eating.
For decades Americans, in their obsession to lose weight, have ignored emotional
eating. They go on diets and use techniques such as calorie counting in hopes of
losing weight. "Eating emotional feelings is the largest contributing cause to being
overweight. The true way to success is to conquer emotional eating, says Richard
Kuhns, author of The Scale Conspiracy E-book.

In his book he points out that decades of approaching the weight problem with diets
has most overeaters hypnotized into believing that they really have an eating
problem. Yes, while those who are overweight definitely would agree that they have
an eating problem or a food problem, the truth is that overeating is only a symptom.


Following is a quiz to see if the book is pertinent.
What do you often do when you feel:

Frustrated?
Bored?
Happy?
Excited?
Upset?
Depressed?
Unhappy?
Angry?
Like rewarding yourself?

If your answer is \"eat\" in response to one or more of these questions, you are an
emotional eater. Yet, very few programs focus on emotions, most focus on the habit
of eating. Eating is only a symptom of one\'s inability to manage certain emotions.

The book points out that the truth is that overeaters use food to dilute various
emotions. You\'re bored and there\'s nothing to do so you eat. You got a lot
accomplished so you eat to reward yourself. You\'re happy being with your friends so
you eat to celebrate a good time. You\'re angry or upset about something so you eat
to sooth yourself. You are stressed and under pressure so you eat to relieve the
stress and pressure.

The book also covers other emotions such as confusion, depression... food is also
used to dilute those emotions and feelings. It doesn\'t matter whether the emotions
are good or bad feelings.

Yet, most of us have no idea how to take the emotions straight and leave food out of
the process.

\"It\'s more important to gain a grasp on how to deal with emotions than it is to read
the scale. Focusing on the scale can be very disheartening. Sometimes you might
actually think that the scale is in a conspiracy against you for when you know that
you\'ve been controlling your food intake and should have lost weight, the scale
actually shows a slight gain in weight,\" says Richard Kuhns.

He continues by saying, \"Besides focusing on the scale doesn\'t empower you to be a
better more enlightened person, whereas learning about how to manage and handle
emotions empowers you in all aspects of your life.\"

The book provides an understanding of where emotions originate in that our ability
to experience emotions comes from the limbic brain which is the first part of the
brain to have developed. The rational thinking reticular portion of the brain came
much later as language was developed.

The book goes on to point out that generally there is a similar characteristic that
is the same in all of us which determines what emotion we feel at any given time.
And that is our expectations. Whether we know it or not, each of us are a walking
set of expectations. As things develop during our day as we expect them to we are
likely to feel happy, fulfilled, excited, joyful... and as things develop contrary
to our desires we are likely to feel upset, frustrated, angry, bored, confused...

Back in the 60\'s with the advent of biofeedback, many studied the possibility of
controlling our emotions through the use of brain wave biofeedback. It turned out to
be an impractical goal and what we actually learned is that when we try to control
something we are actually giving power to it over us.

Ultimately, a more realistic goal is to learn how to feel and embrace the emotion.
For when we stop resisting emotion (and that\'s what we do when we eat) and allow
ourselves to truly feel the emotion it disappears along with any needs to dilute the
emotion with food. We stop eating emotional feelings.

By reading the Scale Conspiracy E-book you will realize that a progressive approach
to losing weight involves asking questions \"What is missing here? Why are people not
getting the results they are promised? It is clearly insane to keep using the same
weight loss techniques when the results are so poor. It\'s more important to gain a
grasp on conquering emotional eating than it is to read the scale. Besides focusing
on the scale doesn\'t empower you to be a better more enlightened person, whereas
learning about how to handle emotional eating empowers you in all aspects of your
life and you\'ll find that what you really want to eat is far more nutritious and
less in quantity than ever before imagined.

For more information about the Scale Conspiracy E-book by Richard Kuhns go to
http://www.dstressdoc.com/BingeEatingEbook.htm

About the author:

Richard Kuhns B.S.Ch.E., NGH certified, author of the Scale Conspiracy E-book, has
operated a stress management facility for seventeen years where he conducted
hundreds of weight management seminars.



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Web Site: http://www.dstressdoc.com/BingeEatingEbook.htm

Contact Details: Contact:
Richard Kuhns
Stress Management Institute
28 Tindall Rd.
Middletown, NJ 07748 USA
732-671-1085
Richard@DStressDoc.com
http://www.dstressdoc.com/BingeEatingEbook.htm